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NextPlay.Studio

Athlete-backed brands, building the biggest ecosystem of sports fan data in the world

NextPlay is a venture studio building a collection of athlete-backed brands. Together they form one ecosystem of sports fan data.

See our workPartner with us

How the studio works

  1. We build brands backed by athletes.

    Every brand in the collection is built with an athlete or creator from the start. Their audience gives each brand its first fans.

  2. Every brand adds to one ecosystem.

    Each brand learns about the fans it serves. Together they form the biggest ecosystem of sports fan data in the world.

  3. We handle product, brand and go-to-market.

    The studio does the building and the launch. Our partners stay focused on their sport and their audience.

Our work

PlayerOS is the first brand in the collection.

PlayerOS

The link in bio built for rugby union players.

One page brings together a player's highlights, stats and match log, fixtures and club details. A shop lets them sell coaching plans, sessions and signed kit, with payments through Stripe, and fan chat keeps supporters close.

The page belongs to the player, not the club. It helps them grow a following and earn from it.

Sport
Rugby union
Clubs listed
340+
Competitions
30+
Plans
Free, or Pro at £19 a month
Visit player-os.co(opens in a new tab)

Build a brand with us

If you're an athlete or creator and fans already follow what you do, we'd like to talk. Your brand could be next in the collection.

You bring
Your audience, and the trust you've built with it.
We bring
The studio: product, brand and go-to-market, built around you. Your brand joins a growing ecosystem of fan data.
Get in touch

Get in touch

Athletes, creators and investors: tell us what you're working on.

hello@nextplay.studio